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Jess rovello, ceo of arkadium, led the marketing efforts for the blair witch project, the film that grossed $2486 million worldwide here's what she did. The dark knight the viral initiative a promotional blitz started a year before the release also used used some legendarily wacky tactics to pull people into . Logan review trending but with logan he’s looking to push the boundaries of the superhero movie genre the marketing of the film doesn’t .
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